Welcome to the Luxury Connection!

I am thrilled to bring you the very first edition of the Berkshire Hathaway HomeServices Luxury Connection, a monthly newsletter designed to bring you the latest in Luxury Real Estate in Atlanta, the United States and the world. As Dan Forsman, our President and CEO, has stated, "Berkshire Hathaway HomeServices is committed to redefining luxury real estate by delivering new innovations that offer more value and exceptional service to our clients." This newsletter is just one more way to show we're dedicated giving our agents and clients every tool they need to navigate the luxury real estate market.

So enjoy, and please plan to visit our much-anticipated Elegance website - coming soon!

Sincerely,
Lori Lane
Senior Vice President of Luxury Real Estate

The Elegance Campaign: Redefining Luxury Real Estate

Last month, at our annual Luxury event at Ansley Golf Club in the heart of Midtown, we officially launched our Luxury Collection Elegance Campaign to our agents. You may have already seen the striking, high fashion billboards associated with this campaign, or the significant print advertising in publications such as Atlanta Homes & Lifestyles, The Atlantan, The Atlanta Business Chronicle and more. This revolutionary program is specifically designed to satisfy the lifestyle of the most discerning clientele. The Elegance Campaign elevates luxury real estate marketing in Atlanta to new levels with its specialized marketing approach to the most distinguished listings, and will set the Berkshire Hathaway brand apart as redefining luxury real estate.

As with any high-end brand, there are certain standards that must be met in order to utilize everything the Elegance Campaign has to offer. Some of the standards include:

Home must be priced above $750,000 outside the Perimeter and $1 Million Inside.
Agents must commit to using the marketing options specifically created for the Elegance Campaign
All property photos must be high resolution and taken by a professional photographer
Agents must use wooden luxury signage
Agents must commit to minimum advertising in various luxury publications

This new Elegance Campaign has already helped Berkshire Hathaway HomeServices Georgia Properties achieve a dramatic gain in market share in homes priced above $1 million and will continue to propel us to new heights in the Atlanta luxury market!

Click here to read the full press release

New Luxury Listings

Below are the latest Berkshire Hathaway HomeServices Georgia Properties luxury listings to hit the market. Please click on the images to learn more about these elite homes.

East Cobb \| $9,100,000	Buckhead \| $2,500,000	Peachtree City \| $2,480,000
Milton \| $1,399,900	Alpharetta \| $1,395,000	Atlanta \| $1,299,000
North Buckhead \| $1,250,000	Atlanta \| $1,100,000	Fayetteville \| $800,000

Luxury Real Estate Sales Trending Up in Atlanta

Recently, the Atlanta Business Chronicle pointed out that Atlanta saw an increase of 16% in year-over-year sales of homes $1 million and above in 2014

"Luxury homes in Atlanta ($1 million and up) were buoyed by a strong local economy diversified across many industries, the area's temperate weather and affordable housing continues to attract companies looking to relocate."

Click here to read the full article

Photo courtesy of PIRCH

PIRCH Showroom Tour & Presentation

Berkshire Hathaway HomeServices Georgia Properties Luxury Collection Specialists have been invited for a tour and demonstration at the PIRCH Showroom on Thursday, June 25th from 9:30am to 11:30am.

Located at 3535 Peachtree Road in Buckhead (Lenox Marketplace, across from Phipps Plaza), PIRCH is a California-based purveyor of modern, high-end kitchen, bath and outdoor furnishings. The brand-new, 27,000 square foot Atlanta showroom is the company's seventh location. Agents will have the opportunity to tour the sprawling facility and will be treated to a cooking demonstration and breakfast prepared by a PIRCH chef in one of their gourmet kitchens.

Click here to visit the PIRCH website

Architect Spotlight: William H. Harrison, AIA, NCARB

We were honored to have Bill Harrison of Harrison Design speak at our luxury event in Ansley Park last month. His firm's blend of classic architecture with modern luxury is ubiquitous throughout the Buckhead and Atlanta's more affluent neighborhoods.

Hailing from Macon and graduating from Georgia Tech, Mr. Harrison continued his education by touring the architecture of the masters in Europe and the Americas. He then returned to Georgia, where he drew inspiration from his studies abroad to establish his signature aesthetic in the Atlanta market.

Whether it's a Georgian-style mansion or a Mediterranean-inspired estate, Bill Harrison continues to raise the bar in Atlanta architecture.

Click here to visit the Harrison Design website